loyalty programs without limits
A flexible and robust platform
for modern loyalty
Fidify was built from the ground up to handle the complexity and speed that today's marketing strategies demand.

Event-driven architecture
Trigger rewards and actions in real time based on customer behavior, integrated system events, or any signal from any system.

Customizable rules
Design unique earning and redemption paths for all parties in a B2B or B2B2C program.

Scalable foundation
Launch fast and grow without replatforming. Battle-tested for millions of rewards, redemptions, customers and patients.

From industry leaders, for industry innovators
The world's most effective loyalty programs couldn't be built with the current off-the-shelf software solutions.
So we built the engine ourselves.

Multi-Party Rewards
Design complex B2B2C programs that reward customers, partners, and retailers from a single event—a capability no other platform offers.

Run Simulations
Test and forecast the financial impact of your campaigns before they go live. De-risk your strategy and launch with data-backed confidence.

Integrate Anything
Connect to any business system—from Salesforce to legacy ERPs—via webhooks or custom connectors, creating a true 360° view of your customer.



Security & Compliance
Secure, compliant & reliable by design
Enterprise-grade security and compliance, so you can innovate without compromise.
HIPAA compliant by default
Application Security-first mindset
Data is encrypted, segregated, and protected at all times

break down data siloes
Connect your entire ecosystem
Connect to any business system—from Salesforce to legacy ERPs—via webhooks or custom connectors, creating a true 360° view of your customer.
CRM & Marketing Automation (Salesforce, HubSpot, etc)
ERP & E-commerce (Netsuite, Dynamics365 and more)
Data & Analytics
Data & Analytics